Before she was BadGalRiRi, music, fashion and beauty icon Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression — a way to radiate her ever-changing mood — and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty — and still seeing a void in the industry for products that performed across all skin types and tones. She launched the makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types and pinpointing universal shades. The line ranges from face, eye and lip products.

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“Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this line,” said Rihanna.

Celebrating one year since its launch, Fenty Beauty products are cruelty-free and designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances and take risks, and dare to do something new or different.”

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This month Fenty Beauty dropped Chill Owt, its holiday collection, a mix of metallic lipsticks, loose glitter and shimmery lip and eye crayons, in addition to its first-ever highlighter palette.

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