Renowned for her transformative impact on the bridal industry, designer Vera Wang has expanded her creative horizons once again with a second bridal jewelry collaboration with Jared Jewelers.
Launched in March 2025, the Vera Wang VOW collection embodies individuality, sophistication and modern elegance. The collection features 38 modern, classic and minimalistic designs of engagement rings, coordinated wedding bands and anniversary bands.
VOW offers both natural and lab-grown diamonds set in 14K white and yellow gold, with prices ranging from $900 to $8,800. According to Wang, the collection draws inspiration from the ring trends of the 1970s.
“It is with great pride and anticipation that I present my latest exclusive collection of carefully designed wedding jewelry for Jared Jewelers,” says Wang. “From divine engagement rings to meticulously conceived and coordinated wedding bands, these pieces reflect both passion and artistry. VOW epitomizes all of the sophistication, modernity and craftsmanship that has come to define the Vera Wang brand.”
The collaboration follows the December 2024 launch of the Jared Atelier x Vera Wang collection. The collection includes 14 limited-edition pieces adorned with natural diamonds and genuine rubies. Three motifs—Diamond Strings, Ribbons and Serpents—symbolize femininity and transformation.
With VOW, Wang redefines bridal jewelry, blending timeless elegance and modern design for today’s style-conscious, individualistic brides.
Brides-to-be can explore the Vera Wang VOW collection at Jared Jewelers stores nationwide or online.